Full business development services in Asia, from business plan to securing sites.
Grévin is one of the brands of French leisure group Compagnie des Alpes (CDA). Grévin is a unique place for entertainment and learning, where visitors get disconnected from reality, are immersed in a journey which encompasses a variety of culture, arts, geographies, times represented by their key protagonists, with whom they interact.
Celebrating Life was appointed to look after the development of the brand in Asia. We provided market research and prepared a business plan, which was approved by CDA. We concentrated our efforts on the best sites only in Singapore and Seoul. In March 2013, the Chairman of CDA signed an agreement with the Mayor of Seoul to redevelop the Euljiro annex of the City Hall into the future Grévin Seoul due to open in 2015.