Market research and concepts development for the Changi Airport bid in Singapore.
Lend Lease is a leading Australian developer with offices in Singapore. They were one of the three companies selected by Changi Airport Group to participate in the bidding process for an ambitious mixed-use project on the site of Terminal 1 car park.
Celebrating Life joined the bidding team as attractions advisor for a 20,000sqm area within the mall. We prepared a full market assessment and analysis. Together with the client and other consultants (branding, retail, food & beverage, etc) we developed various attractions concepts to best fit the DNA of the proposal and provide good ROI.