We help you understand the market and identify your target audience and business potential.
We will review information on the market (demographics, tourism data, etc) and the competitive set (existing and future). We strongly believe in benchmarking other similar and complementary offering to understand what works and why.
We aim at identifying the right target audience and their preferences as well as expectations. We use available data, interviews with industry players, and occasionally focus groups conducted by a third party research company.
Our goal is to determine the level of market support and attendance potential for your destination. We will analyze the tourism and resident markets potential, review the competitive environment and provide estimates of potential attendance using market penetration ratios and considering qualitative and quantitative factors as well as our industry experience.